About Our Classes

Principles of Business & Marketing

Students explore the roles of business and marketing in the free enterprise system and the
global economy. They study how the American economy operates and prepare to make
decisions as consumers, wage earners, and citizens.


Sports, Entertainment, and Recreation Marketing

Students learn the basic functions of product/service management, distribution, selling,
marketing information management, financing, pricing and promotion and how they are
applied to the multi-billion dollar sports, entertainment, and recreation industries.


Marketing
 
Students examine activities in marketing and business important for success in marketing employment and postsecondary education. Students will learn how products are developed, branded, and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas.
Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and teh impact of technology on the marketplace.
This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL).
Computer / technology applications and DECA activities enhance the course.



Advanced Marketing
 
Students build on knowledge gained in a prior Marketing course. Students participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, and emerging technologies. Students will prepare for advancement in marketing careers and postsecondary education.
This course reinforces mathematics, science, English, and history / social science Standards of Learning (SOL).
Computer/technology applications and DECA activities enhance the course.
DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.
The cooperative release-time option is available for this class.
 

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